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10 questions marketers should ask their agencies, right now

By Stefan Finsinger
from Quality Financial Media
01 April 2017
VCCP CEO Catherine Becker and Sam Fenton-Elstone, the agency's Chief Digital Officer were telling WARC about what clients should ask their agencies.

Not all agencies are the same and previous scandals have shown that especially digital advertising has a patchy track record. Marketers should understand the exact business model of programmatic display.

The couple has compiled a list of 10 questions which clients should ask and we recommend to read and follow this advice.

Read the article at