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Why would a B2B company use influencer marketing?

By Stefan Finsinger
from Quality Financial Media
26 March 2017
From problem identification to research, selection and implementation, B2B sales journeys typically occur over a long time period of time and often involve multiple people in the process. Third-party sources of information that are trusted and influential can create substantial advantages for B2B companies ranging from shortened sales cycles to larger deals to an increase in leads and revenue.

By developing relationships with industry influencers as well as internal subject matter experts, influential community members and clients, B2B companies can tap into resources that provide numerous benefits, especially when it comes to collaborations on content and events. These benefits include:

Read more at https://www.b2bmarketing.net/en/resources/blog/influencer-marketing-b2b-savior-or-shiny-object