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Some findings about the online habits of the C-suite

By Stefan Finsinger
from Quality Financial Media
25 March 2017
A study from the Financial Times amongst C-suite audience has revealed some interesting insights into the online media consumptions.

Most decision makers use Facebook to consume news content daily, followed by Twitter and Linkedin. 93% of video watchers choose quality publishers like the FT, WSJ etc and 80% of the sharers do so by email.

While desktop dominates througout the day, most decision makers use tablets in the evening to enjoy watching videos online. 74% of users watch videos on their smartphone and marketers should keep this in mind when creating the videos.

The initial frame should be interesting and eye catching in order for the video to be viewed. Furthermore, most people prefer a video which is less than 3 minutes long.

Read more about the study and more findings here: https://www.thealphagrid.com/the-science-of-social/